Enter the experience economy with IoT based services
In a world where people are desperately looking for new experiences, there is one theme bothering more businesses than ever. The following topic is going from mouth to mouth very quickly: “How can my business profit and engage in Internet of Things?”
You might remember that just a few years ago, everybody was talking about their challenges in innovating their innovation processes: sustainability as a driver, creativity as a key to success, design thinking and many other topics. What has changed the world in such a short time? Why has the world disregarded earlier trends and adopted the new IoT trend so rapidly and profoundly?
The former relevant challenges were recognized as extremely relevant for a company. But they can be linked to a reflection of the company’s soul in order to find and organize methods to recover and improve short comings. They focus on trying to restructure and reorientate for the next big thing, so the company transforms in concreting and organizing growth plans. Were we really looking to implement sustainability to dress up our scorecards? How would design thinking processes lead to more value for end users? It might be that the optimization of our internal processes was intended to implement a more effective value creation process through new products and services.
When we look at the reason why people want to buy new products, they are not concerned and do not evaluate the value it will bring. People like to make their daily lives more happily, filled with joy, pleasure, trust, surprise … How can new products evoke, enhance or turn our mind set into desirable experiences calling up everlasting emotions while doing the job?
In the experience economy ‘IoT based services’ are an important enabler to reinforce the ability of existing products to address the need for influential experiences. As IoT brings durable services, it will allow physical products to get a second life and to enter the era of experience. IoT forces us to look for new value during the experiences of end users with different methods than we used to.
How do you get IoT based products unlocking emotions? How do you ideate new IoT application concepts for the experience economy? Escaping from old fashioned ways of brainstorming might help. Take away the restrictions of processes and cultures that limit the freedom of thinking in order to find a start-up and entrepreneurial way of envisaging new ideas. Think like a start-up that wants to tackle the world’s biggest problems. It will allow you to open your thoughts when searching for insights on experiences which evoke actual and day to day emotions of the human race.
Do you have questions about implementing Internet of Things in your company? Contact us for an IoT talk and together we will explore how new technologies can bring connected solutions to your business.