The complexity in our business environment is constantly growing. In all product groups, both business-to-business and business-to-consumer, you have a chaos of product and service offerings. The platform strategy allows you to organize your complex product portfolio.
About Nicky Sterck
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Nicky Sterck has contributed 23 entries to our website, so far.
In general, there are 3 main strategies which organizations can apply: a low cost strategy, focus on niches or pursue mainstream markets. However, to achieve a long-term competitive advantage, most Western companies need to create differentiated products based on a user centered approach to gain market share or maintain a status quo in the business. Moreover, a compelling value creation strategy will increase the willingness to pay of your customers.
We like to talk with experts to share insights and inspire each other. The MobilityTalks on Tuesday 12 May focus on today’s challenges in mobility. In the afternoon there are not only interesting presentations by Verhaert, Decos and Social Charging. During the e-Tour Europe, The Belgian Tesla Club stops to visit ESA Noordwijk.
You need about 1,500 ideas to bring one idea successfully to the market. That is a gigantic amount of waste, right? How do you choose which ideas can be further developed? Many companies make their selection based on internal preferences. However, by using a methodology you increase the success rate of innovation. Prosperous innovative companies validate the hypothesis of ideas in order to create differentiated products.
Last year, David Pas coached the company Novy with the development and launch of a new kitchen hood. In the context of the 5X5 project by Designregio Kortrijk, the ‘Novy Adaptive’ was launched during the leading design event Biennale Interieur. Recently, the innovative kitchen hood was presented on Novy’s booth at Batibouw.
There is no need to convince Atlas Copco of the power of design. Not at all, since they literally apply an overarching design strategy to their entire product range.
Design thinking starts from a goal instead of a problem. Bekaert knows that this way of thinking has a lot of potential. However, it is not so easy to integrate design thinking in the innovation process.
Everybody is interested in the high potential value of design thinking, from business people to engineers. But how can you integrate this in your innovation process? Overcome these 4 prejudices to improve design thinking in your company.
There are several ways to deal with design in your company. Although, we notice that successful design projects are created within a process aligned to the company’s business strategy with clear objectives.
Do you know how to manage design successfully? It starts with the early involvement of a clear design brief. Learn more from our inspiring DesignTalk with FrieslandCampina about the operational aspects of design.