The innorocket gives you methods and techniques to (re)position your product on the market and create precious features to develop a valuable product positioning. It is based on proven methodology developed and practiced by Verhaert to create product innovations.
This fast-track coaching program is unique. It implements ‘hear-see-do’ learning methodology by combining lecturing, hands-on workshops and personal coaching to get you skilled. At the beginning of this (4 or 5 days) program, you deliver a specific product or idea and we coach you towards a valuable business case that is ready to be introduced to your company!
– Product managers
– Innovation managers
– R&D managers
– Business managers
Your product and its users
Understanding how your own users think and perceive your product. What latent unique selling points does your product have.
Workshop ‘Use voice-of-the-customer tools & user centered thinking methods’
The job-to-be-done solution
Why do your users buy, what is their motivation and what problems are they solving? Find out!
Workshop ‘Understanding value drivers, to come to compelling solutions’
A differentiated value proposition
Design a differentiated product position towards your competition, balancing between cost and value.
Workshop ‘Feature creation, maturization, visualization, sketching and design’
Your New Application & Business Concept (N-ABC)
Build your own convincing new business case to persuade management and internal stakeholders.
Workshop ‘Business model analysis & design. Create a 1-page plan’
Innovation consultant specialized in product management.
Innovation consultant specialized in opportunity exploration.
Innovation consultant specialized in go2market concepts.
1.250 euro (excl. VAT)
Special offer of 15% discount for members of the Masters in Innovation platform, customers, startups and 2nd participants of the same organization.
Participation at our activities up to 40% discount using KMO portefeuille, a subsidy for Flemish SME’s and independent professionals.
Request via OPLEIDING: Verhaert New Products & Services – DV.O106845
For more information visit www.kmoportefeuille.be
PARTICIPANTS ABOUT THIS TRAINING
“An eye opener for technology oriented research professionals on business influence.” – Jan Gilot, Project Manager at TNO
“Last night, when my wife asked me to stop talking about innovation, I realized it has been an inspiring day.” – W. Eyckmans, Project Manager at DEME
“Enjoyed the atmosphere and combined theoretic and practical cases. I will keep an eye on the market to see the outcome of the brainstorms.” – S. Van Dessel, Deputy General Manager at 3SI Security System